Optimal Lead Gen provides a variety of custom consulting services. These services are often one for the following:

Lead Generation analysis
Many companies already have a creative and web development department and/or a marketing and call center manager. What is often required is a third party perspective on the complete lead generation system. Optimal Lead Gen provides guidance on what the company needs to implement and improve the system. In some cases, Optimal Lead Gen will create the code, scripts, ads etc. for the company.

Lead generation system development
The creation of a complete lead generation system including marketing, sales targets, system architecture, system development and staff training of a complete lead generation system.

Lead acquisition management
Companies looking to outsource the daily maintenance and management of their lead generation system.

The table to the right shows a few of the phases during lead generation that can be optimized resulting in an increase in close rates at a lower cost per acquisition.

Lead Generation Sales Funnel

Lead Acquisition
Google pay-per-click optimization. This process includes ad review and testing, keyword analysis and targeting, landing page optimization and most importantly guidance on how much to bid, when to bid and other factors that effect your total cost of lead acquisition.

Pay-per-call and other inbound call generation systems. Getting the call is just the first part. How to answer and move the conversation forward is often where the prospects are lost. Optimal Lead Gen can review your pay-per-call lead sources to make sure they are of quality as well as optimize your inbound call scripts to increase prospects.

Building Prospect Trust
Prospect trust is the unconscious trust that a user feels when they interact with your company. This includes web site design, text, images, traditional marketing materials as well as what a prospect can read in the social media to how the phone is answered and follow-up response times.

Closing the Sales
Asking for the sale is the most crucial step whether you are selling on the phone or on-line. Optimal Lead Gen will streamline the sales process improving your closing ratio.